Indepth Research Services is a capacity development and research services firm in Africa.
We offer research support and capacity development programmes to
development institutions and professionals in Monitoring and Evaluation,
Data Management and Analysis, Geographic Information Systems (GIS) and
Remote Sensing.
Job Description
We are looking for a Web and Social Media Marketer to work in our marketing department and responsible for driving online marketing programmes.
Purpose of the Job
Actively contribute to the management and up-keep of the IRES website
and social media channels, including production, editing and maintenance
of all content and copy alongside supporting and ensuring the delivery
of all online projects associated with IRES marketing programme.Internet
marketingSalary Scale: The starting salary for this position is KES
20,000. Main responsibilities:
Design, development and delivery of multiple e-marketing tools including
the IRES programme website, email, sms/text and social media broadcast
platforms, online techniques and packages to support and ensure all IRES
related marketing projects and campaigns have the maximum impact and
generate positive public and media coverage.
Design, develop and update the IRES website/content management
system/social media platforms to support all marketing activities
associated with delivery of the IRES Services.
Deploy social media in support of IRES Services, products, brands, and marketing programs
Developing and executing an online customer acquisition plan designed to
maximize site traffic and sales demand. These include paid and other
search, affiliate programs, partnership marketing/content integration
programs, email marketing acquisition and retention programs,
e-newsletters
Maximizing paid/natural search traffic and order conversion, while meeting cost per acquisition targets.
Track and measure online advertising programs; designing test strategies
and be creative to optimize results to understand IRES‘s effectiveness
in terms of social media penetration and impact of social media on IRES
reputation and perceptions of leadership and relevance.
Managing and merchandising the Company website. These activities include
visual merchandising, product merchandising, site navigation,
transaction processing, onsite promotion management and site analytics.
Act as the catalyst in moving IRES marketing into online and social media platforms
Serve as evangelist on social media, responsible for articulating social
media plans across IRES and helping lead their implementation
Set targets and timelines for social media programs and key initiatives
Develop a set of best practices and devise recommended rules of
engagement and use the social media and evangelization/education
opportunities to share best practices and knowledge, helping to build
social media capability at IRES
Support the design and development of various promotional and marketing
campaigns, literature and materials aligned to customer requirements, in
order to maximise the impact of all promotional materials produced.
Ensure that the corporate standards set for the production of online
corporate, promotional and marketing material and brand utilisation are
adhered to, and continually provide guidance and support to employees at
all levels in this regard.
Proactively advise the Marketing Manager on new and changing marketing
opportunities, and identify new and innovative e-marketing and
promotional campaigns that will enhance the image of IRES and our
relevant products and services.
Knowledge/Qualifications
Degree in Business IT or a related area
Working knowledge of Joomla and drupal CMS, Javascript, AJAX, SEO,
Adwords, CSS, blogging, Internet search, Social Media platforms,
internet marketing
Graphic Design using Adobe Suite
Knowledge experience and understanding of training and capacity development for organisations
Excellent knowledge of Microsoft Office applications (particularly Word, Excel and PowerPoint)
Experience
Understanding of online industry terminologies, Internet marketing
strategies, search engine marketing, online promotions, creative, and
email marketing.
Must have a strong ability to communicate effectively and express ideas in a well planned and documented manner.
An understanding of the online advertising space.
Exceptional oral and written communication skills.
Must be extremely organized, detailed and result oriented.
An analytical mind capable of learning quickly and adaptive to change.
A comprehensive understanding of MS Office and Internet technologies.
Skills and Abilities
Ability to communicate professionally and effectively with a wide range of public sector organisations
Strong project coordination skills
Strong writing, editing and formatting skills, ability to ensure all
documents and training materials are designed to the IRES quality
standards
Ability to collect and monitor data and generate relevant and accurate reports for a range of audiences
Able to develop and sustain good working relationships internally and
externally and to be an effective and professional representative of
IRES at local and national forums
Working effectively as part of a team, sharing information and consulting when appropriate
Extensive knowledge and confidence in working with Microsoft programmes, including Word and Excel
Able to self-motivate and manage time effectively
Organising the logistics for complex training and/or capacity building events
Our Core Values
We are guided by and strive to uphold the following core values in all the activities we undertake.
All prospective candidates must prescribe to IRES core values as stated below:
Teamwork: Working together efficiently to add value to all stakeholders of IRES
Commitment: Attaining excellence through diversity.
Professionalism: Indepth Research Services upholds to always behave in an ethical manner reflecting the highest level of competence and skill.
Excellence: Exceeding all expectations and excelling in everything we do.
Learning: Continuously improving our skills, knowledge and abilities.
Passion: Being excited and enthusiastic about what we do.
Integrity: Being sincere and ethical in all we do.
Innovation: We embrace new thinking & technology to create opportunities for IRES.
Respect for Human Dignity: We have profound
respect for all human differences, including age, cultural, ethnic,
racial, linguistic, gender, socioeconomic, educational, religious,
sexual orientation, and ability.
If you meet the above criteria, please send your application and a
detailed CV before 31st July, 2013. Note: Use the job title as the
subject line in your application email.
Contacts: P.O Box 104289 – 00101, Nairobi
Email: jobs@indepthresearch.org